Katie Couric Show Eyes Ad Rates close to $50,000 (Report)

NY - Katie Couric's planned syndicated talk show Katie positioning itself to meet the increasing demand left through the finish of The famous host oprah Winfrey's syndicated show and it is searching for advertising rates above individuals of large established shows. Distribution company Disney-ABC Domestic TV together with Couric and executive producer Shaun Zucker is making the models on Madison Avenue and requesting something around $50,000 for any 30-second ad place within the yet misguided show that's set to produce in September, the NY Publish reported. That might be about 50 % from the $100,000 that spots on Winfrey's show came before it ended, but which was following a 25-year run of the beloved show. However, the ad cost could be over the costs for such shows as Ellen and Accept Regis and Kelly, which command about $35,000-$40,000, based on the paper. Gary Carr, mind of TV purchasing at small ad firm TargetCast, told the Publish the misguided Couric show might be shooting high when it comes to the ad rates it targets. "Katie Couric was fine around the Today show, but she did not exactly set the planet burning in the CBS Evening News," he contended. The Publish stated that professionals are telling ad agencies that Couric's show will film live from NY and have topical conversation in the news during the day together with inspiring tales. The show is anticipated to produce inside a 3pm slot on Disney-possessed ABC stations and also at various occasions on affiliated stations. The distribution company rejected to discuss ad prices along with other plans. Ad sales are required to occur next summer time following a systems' upfront presentations. The 2009 week, Disney-ABC Domestic Television stated that Katie has offered to 55 from the top 60 marketplaces, covering a lot more than 80 % of the nation. Email: Georg.Szalai@thr.com Twitter: @georgszalai Related Subjects Shaun Zucker Katie Couric